Made Rich x PMC Launch Event

In the late summer of 2017, We Are 3 and PMC curated and produced the launch event for Made Rich’s F/W 2017 capsule with PMC.

While the 4-look capsule generated the majority of the buzz, we wanted to create an intimate environment that allowed the consumers and fans to engage with Rich. This lead to the decision to make Rich the centerpiece of the activation, as he tattooed 3 individuals throughout the event, including PMC Co-Founder and Creative Director, Hugh Koh.

Using PMC’s flagship store in Bangsar, we transformed the entire boutique into the creative mind of Made Rich; inviting consumers and fans to explore and interact with custom pieces of art created by the NY based artist. Providing them an inside look at what inspired the creation of this capsule.

Capping the guest list at 100 individuals. We Are 3 and the PMC marketing team invited 100 micro-influencers and fashion editors to the July 1st launch event. In doing so, we generated an organic buzz that helped sell out the collaboration just four days after it was launched.