NFL 100

To celebrate the 100th anniversary of the NFL, no stone left unturned. The NFL, NFLPA and NFL Legends came together to celebrate the rich history of the game of football, inspire a new generation of fans, and honor those who came before us. As a member of the NFL’s Social Lab, we created, produced, and executed an Emmy Award winning campaign with the NFL100 list, created and shared more than 1,000 pieces of content, and highlighted and shared the great service and social justice work from players and staff around the league.

Capsule Design

As the social team, our list of duties ranged from creative production and programming of evergreen content, identifying, highlighting and sharing real-time content on game days, and the production and programming of the NFL100 campaign. Working with a variety of teams internally and externally, the NFL Social Lab team was awarded with a Sports Emmy for its hard work and execution of the NFL100 campaign, a list of the top 100 players in NFL history that aimed to educate and inspire the next generation of great athletes and coaches.