Jose Cuervo x UFC

Jose Cuervo, the world’s No.1 sell of tequila, became the official tequila of the UFC in the fall of 2021. Jose Cuervo and its agency partners were tasked we developing, producing and programming a campaign to announce this novel partnership.

#CuervoInYourCorner

Taking inspiration from the fighters, #CuervoInYourCorner was born. Enlisting the talents of UFC Fighter Michael Chissa and Justin Gaethje to bring home this comedic take on the traditionally serious “Face-off” moment. Accompanied by this OLV hero spot, we developed and produced in arena assets, cage-side collateral and branded RTS products, which launch in Q2 of 2022. Jose Cuervo continues to obtain the No. 1 SOV for tequila on fight nights.